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Now is the time for Selkie negligees. Lately, spending most of my time indoors, I've felt a need to wear something super relaxed and yet still outrageous and fun, if only for my own mental health. Our homes have become our world, one where getting dressed is often optional. So why not dress for club "bed,” and slip on a negligee, carefree in the French origin of its name, and in its freedom from everyday constraints? Taking the Sixties’ route, we can do this in style with the babydoll, a negligee with a fascinating history, as told by Olivia Singer in a 2015 article from AnOther magazine.
The babydoll dress (loosely defined as a garment with an empire waist and a skirt ending above the knee) has a storied history, and one somehow always rooted in gender politics. From its appearance at the turn of the 20th century and later revival by Balenciaga couture, through to Courtney Love's kinderwhore styling and Meadham Kirchhoff's homage to her, it has designated everything from the formal to the salacious, the irreverent to the chic. But, whether employed as 40s nightwear or in 90s punk performance, the babydoll has always been somehow synonymous with female liberation, whether emancipation from corsetry or the strictures of hemline etiquette.
https://www.anothermag.com/fashion-beauty/7954/the-political-history-of-the-babydoll-dress
It’s odd perhaps to see this hyper-feminine dress as something feminist, but this irony adds a special element. The liberation inherent in the style of negligees reflects the social liberation many women have experienced since the postwar popularity of this item as nightwear. Wear it knowingly today without thought or concern for any disapproving others, but with a strong sense of independence and freedom.
This collection is named after the song Lovefool. Written by Peter Svensson and Nina Perssonfor the Swedishrock band The Cardigans' third studio album, First Band on the Moon (1996), as a sort of pathetic pop ballad, it’s a perfect anthem for all of us hopeless romantics out there. Most of the items in the Lovefool collection are different degrees of flirty, charming or hilariously hammy, and they practically scream out the lyrics:
Love me love me
Say that you love me
Fool me fool me
Go on and fool me
Love me love me
Pretend that you love me
Leave me leave me
Just say that you need me
I believe in daring declarations. They display confidence and strength. Culture often teaches that the feminine role and form should be small, should take up less space, be thinner and quieter, follow the rules, and suffer without complaint. Selkie invites everyone to break free of this burden and ignite a feeling of power not just in love, but in everything we go for! This Valentine's Day, do something bold Don't be held back by embarrassment. Challenge yourself. No more holding back. Has there ever been a more appropriate time to blast love songs under a certain someone's window or shout out to other singles and be your own Valentine?
All items besides the re stocked Romance Novel gown will ship to the USA, Australia and China in time for Valentines Day!
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